TrueBalance — Lander Analytics

📊 Month-wise Performance a

Month	Campaigns	Total	Sent	Delivered	Read	Clicks	Failed	D2R%	D2C%	R2C%
2026-04	22	518,593	426,993	405,151	222,911	5,932	37,806	55.0%	1.5%	2.7%
2026-03	1	1,478	1,473	1,463	1,039	136	5	71.0%	9.3%	13.1%
2026-02	2	14,964	13,803	13,035	7,644	267	1,185	58.6%	2.0%	3.5%
TOTAL	25	535,035	442,269	419,649	231,594	6,335	38,996	55.2%	1.5%	2.7%

📅 Date-wise Performance a

Date	Campaigns	Total	Sent	Delivered	Read	Clicks	Failed	D2R%	D2C%	R2C%
2026-04-20	1	37,232	35,329	33,154	17,857	500	1,918	53.9%	1.5%	2.8%
2026-04-18	2	49,849	47,108	44,365	22,134	495	2,739	49.9%	1.1%	2.2%
2026-04-17	2	50,379	23,661	23,036	12,526	332	1,301	54.4%	1.4%	2.7%
2026-04-16	1	49,897	47,195	44,656	24,744	590	2,696	55.4%	1.3%	2.4%
2026-04-15	1	39,933	37,798	35,788	19,480	484	2,157	54.4%	1.4%	2.5%
2026-04-14	3	49,892	18,853	17,815	9,486	242	2,697	53.2%	1.4%	2.6%
2026-04-13	4	89,335	83,489	78,960	42,337	1,080	5,880	53.6%	1.4%	2.6%
2026-04-10	3	59,622	55,780	53,639	32,743	855	3,852	61.0%	1.6%	2.6%
2026-04-08	5	92,454	77,780	73,738	41,604	1,354	14,566	56.4%	1.8%	3.3%
2026-03-26	1	1,478	1,473	1,463	1,039	136	5	71.0%	9.3%	13.1%
2026-02-20	1	178	154	148	105	15	26	70.9%	10.1%	14.3%
2026-02-19	1	14,786	13,649	12,887	7,539	252	1,159	58.5%	2.0%	3.3%
TOTAL	25	535,035	442,269	419,649	231,594	6,335	38,996	55.2%	1.5%	2.7%

🏢 Entity-wise Clicks by Date b

Date	SML	Total
2026-04-20	500	500
2026-04-18	495	495
2026-04-17	332	332
2026-04-16	590	590
2026-04-15	484	484
2026-04-14	242	242
2026-04-13	1,080	1,080
2026-04-10	855	855
2026-04-08	1,354	1,354
2026-03-26	136	136
2026-02-20	15	15
2026-02-19	252	252
TOTAL	6,335	6,335

📁 Campaign Files Performance c

From To Time to Clicks Max: 590 25 campaigns

#	Campaign Name	Date	Time (IST)	Status	Total	Sent	Delivered	Read	Clicks	Failed	D2R%	D2C%	R2C%
1	SML_TrueBalance_WP_20260420_success	20/04/26	12:11 PM IST	SENT	37,232	35,329	33,154	17,857	500	1,918	53.9%	1.5%	2.8%
2	SML_TrueBalance_20260418_mrn_validated_Part2	18/04/26	12:30 PM IST	SENT	29,908	28,218	26,582	13,429	286	1,678	50.5%	1.1%	2.1%
3	SML_TrueBalance_20260418_mrn_validated_Part1	18/04/26	12:21 PM IST	SENT	19,941	18,890	17,783	8,705	209	1,061	49.0%	1.2%	2.4%
4	SML_TrueBalance_success_WP_2026-04-17_Part2	17/04/26	11:15 AM IST	SENT	25,448	0	0	0	0	0	0%	0%	0%
5	SML_TrueBalance_success_WP_2026-04-17_Part1	17/04/26	11:10 AM IST	SENT	24,931	23,661	23,036	12,526	332	1,301	54.4%	1.4%	2.7%
6	SML_TrueBalance_success_with_newmrn_WP16042026_pt2	16/04/26	10:34 AM IST	SENT	49,897	47,195	44,656	24,744	590	2,696	55.4%	1.3%	2.4%
7	SML_TrueBalance_success_with_mrn_15042026_pt1_WP	15/04/26	2:51 PM IST	SENT	39,933	37,798	35,788	19,480	484	2,157	54.4%	1.4%	2.5%
8	SML_Truebalance_with_mrn_WP_14042026_Part3	14/04/26	11:52 AM IST	SENT	9,977	0	0	0	0	520	0%	0%	0%
9	SML_Truebalance_with_mrn_WP_14042026_Part2	14/04/26	11:49 AM IST	SENT	19,960	0	0	0	0	1,067	0%	0%	0%
10	SML_Truebalance_with_mrn_WP_14042026_Part1	14/04/26	11:07 AM IST	SENT	19,955	18,853	17,815	9,486	242	1,110	53.2%	1.4%	2.6%
11	SML_Truebalance_12042026_WP_Part4	13/04/26	1:07 PM IST	SENT	14,501	13,799	13,029	7,280	225	728	55.9%	1.7%	3.1%
12	SML_Truebalance_12042026_WP_Part3	13/04/26	12:57 PM IST	SENT	24,949	23,661	22,373	12,330	325	1,280	55.1%	1.5%	2.6%
13	SML_Truebalance_12042026_WP_Part2	13/04/26	12:53 PM IST	SENT	24,943	22,545	21,360	11,319	256	2,400	53.0%	1.2%	2.3%
14	SML_Truebalance_12042026_WP_Part1	13/04/26	12:50 PM IST	SENT	24,942	23,484	22,198	11,408	274	1,472	51.4%	1.2%	2.4%
15	SML_TrueBalance_WP_20260410_Part3	10/04/26	11:10 AM IST	SENT	9,685	9,066	8,735	5,653	159	626	64.7%	1.8%	2.8%
16	SML_TrueBalance_WP_20260410_Part2	10/04/26	11:09 AM IST	SENT	24,972	23,231	22,418	13,923	368	1,746	62.1%	1.6%	2.6%
17	SML_TrueBalance_WP_20260410_Part1	10/04/26	11:08 AM IST	SENT	24,965	23,483	22,486	13,167	328	1,480	58.6%	1.5%	2.5%
18	SML_TrueBalance_08042026_WP_Part5	08/04/26	3:54 PM IST	SENT	12,575	11,764	11,170	6,345	221	799	56.8%	2.0%	3.5%
19	SML_TrueBalance_08042026_WP_Part4	08/04/26	3:53 PM IST	SENT	19,973	17,881	16,963	9,573	314	2,081	56.4%	1.9%	3.3%
20	SML_TrueBalance_08042026_WP_Part3	08/04/26	3:39 PM IST	SENT	19,970	12,249	11,571	6,578	198	7,720	56.8%	1.7%	3.0%
21	SML_TrueBalance_08042026_WP_Part2	08/04/26	3:38 PM IST	SENT	19,970	16,990	16,104	9,103	293	2,954	56.5%	1.8%	3.2%
22	SML_TrueBalance_08042026_WP_Part1	08/04/26	3:37 PM IST	SENT	19,966	18,896	17,930	10,005	328	1,012	55.8%	1.8%	3.3%
23	SML_TB_WA_26032026	26/03/26	4:59 PM IST	SENT	1,478	1,473	1,463	1,039	136	5	71.0%	9.3%	13.1%
24	SML_TrueBalance_IVR_Success_190226_1015_1_DP	20/02/26	1:00 PM IST	SENT	178	154	148	105	15	26	70.9%	10.1%	14.3%
25	SML_TrueBalance_IVR_Success_180226_1018_dp	19/02/26	3:48 PM IST	SENT	14,786	13,649	12,887	7,539	252	1,159	58.5%	2.0%	3.3%

⏰ Time-wise Push & Clicks (IST) d

groups by hour the campaign was pushed — use this to decide WHEN to send. a campaign pushed at this hour earns this many lifetime clicks (clicks may land later).

🏆 BEST TIME — TOTAL CLICKS

12:00 PM

1,850 clicks across 6 campaigns

🎯 BEST TIME — CLICKS PER CAMPAIGN

12:00 PM

308 avg clicks/campaign (6 campaigns, min 3 needed)

Push Hour (IST)	Campaigns	Sent	Total Clicks	Avg Clicks / Campaign	CTR (Clicks / Sent)
12:00 PM BEST	6	152,127	1,850	308	1.22%
3:00 PM	6	91,429	1,606	268	1.76%
11:00 AM	8	98,294	1,429	179	1.45%
10:00 AM	1	47,195	590	590	1.25%
2:00 PM	1	37,798	484	484	1.28%
1:00 PM	2	13,953	240	120	1.72%
4:00 PM	1	1,473	136	136	9.23%

⏱ Click-Time Analysis e

groups by hour the user actually clicked — use this to see WHEN people are active. peak click-hour is when users are on their phones, not when the campaign was sent.

Scan SmartPing for actual click timestamps in this lander's campaigns: From To Slow but accurate — 250 ms throttle between campaigns to keep SmartPing responsive.

🏦 Lander: TrueBalance (25 campaigns)